Several pictures added from the Spring 2017 and Spring 2018 campaigns for Guerlain. Head over to the gallery to view print ads, promotional photos, behind the scenes footage, screencaptures and more.
Such a beautiful commercial with our beautiful Angelina! I’ve to say that for someone like me who isn’t too interested in beauty commercials, this one spoke more to me than they normally do.
“This new accord invites us to move beyond the divide and ambiguity of masculine and feminine, because it works to reconcile genres” – Delphine Jelk, co-creator of Mon Guerlain
Luxury French beauty house Guerlain has launched Mon Guerlain, a major new feminine fragrance, with actress and film director Angelina Jolie as the face.
The Moodie Davitt Report was the sole travel retail media present at the top-secret launch event held at Guerlain’s Orphin factory in January.
Mon Guerlain, available in 15ml (travel retail-exclusive), 30ml, 50ml and 100ml, will be launched worldwide (including travel retail) on 1 March.
Speaking at the launch event, Guerlain President & CEO Laurent Boillot underlined the house’s global ambitions for the fragrance. He said that the company has an international vision for the launch and is targeting “full expansion of the globe”. Without divulging numbers, Boillot revealed that Guerlain had “never invested so much in a fragrance launch”.
“We are going to speak to so many consumers in the world who don’t even know who we are,” said Boillot.
Mon Guerlain, referred to as code name ‘G17’ during development, is said to represent a portrait of women today and “accomplished femininity”. The perfume is described by Guerlain as “an invisible tattoo on skin”.
Guerlain wrote on their Instagram page last week:
Guerlain is happy with the new partnership, last week, the beauty brand’s Instagram has published the new photo. On this black and white snap, we can see the silhouette of Angelina, other details of new beauty project Mon Guerlain by Guerlain is keeping under wraps.