Tissot is a Swiss luxury watchmaker, the company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. Tissot is a subsidiary of The Swatch Group since 1983 and is the largest watch producer and distributor in the world marketed in 160 countries around the world.
Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch, in 1929–30. Charles-Émile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. The Tissot company was also the first to make watches out of plastic, stone, mother of pearl, and wood. Tissot merged with Omega in 1930 and Tissot-Omega watches from this era are sought after by collectors.
This campaign is a movie tie-in with Lara Croft Tomb Raider: The Cradle of Life (2003) with Angelina as "Lara Croft".