Directed by: Rebecca Blake
Shiseido is a Japanese multinational personal care company, that is a skin care, hair care, suncare, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetics company in the world. Shiseido is only available at cosmetic counters at selected department stores or pharmacists. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and trades on the Tokyo stock exchange, it is a chief competitor of SK-II.
Angelina signed on to appear in three beauty campaigns for Shiseido, starting in April 2006. The second campaign was photographed at the Hollywood Studios, CA and was taken by photographer Camilla Akrans. And some, if not all, of the commercials was directed by Rebecca Blake. The campaign was called "Integrate make-up products" and they promoted products for, mascaras, eyeshadows, lipsticks, lipgloss and sunglasses.
The print ads and commercials was only shown in Japan and Angelina appeared on billboards and in glossy magazines from September to promote the brand's powder and liquid eyeshadows. Angelina reportedly said that she was very happen about the new beauty campaign.
- Hollywood Studios, CA, USA
- Some of the commercials promotes several Shiseido products at once, such as lipgloss and sunglasses in the same commercial.