Panasonic

Original Release: 2003

Panasonic Corporation, formerly known as Matsushita Electric Industrial Co., Ltd., is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan.

The company was founded in 1918 as a producer of lightbulb sockets and has grown to become one of the largest Japanese electronics producers alongside Sony, Hitachi, Toshiba, Pioneer and Canon Inc. In addition to electronics, it offers non-electronic products and services such as home renovation services. Panasonic is the world's fourth-largest television manufacturer by 2012 market share.

This campaign is a movie tie-in with Lara Croft Tomb Raider: The Cradle of Life (2003) with Angelina as "Lara Croft". The camera the campaign promoted was “Panasonic E Wear: SV-AV30" and besides the trading cards as promotional material there was also a TV Commercial for the camera.

Panasonic’s E-wear is a four-in-one AV recorder It combines a digital video recorder, a digital still camera, a digital audio player and a digital voice recorder that can be stored on a postage stamp-sized removable SD Memory Card, so they can easily be shared among other compatible devices or downloaded to a PC.


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Commercial