Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner: American Motors Corporation (AMC).
Jeep's current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks in the past. Some of Jeep's vehicles - such as the Grand Cherokee - reach into the luxury SUV segment, a market segment the Wagoneer is considered to have created.
This campaign is a movie tie-in with Lara Croft Tomb Raider: The Cradle of Life (2003) with Angelina as "Lara Croft". The vehicle the campaign promoted was the jeep “Wrangler Rubicon" and was a limited edition for the movie.