Got Milk? is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers. It launched in 1993 with the now-famous "Aaron Burr" television commercial, directed by Michael Bay.
The national campaign, run by MilkPEP (Milk Processor Education Program) added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995. In January 2014, MilkPEP discontinued its Milk Mustache and got milk? advertisements, and launched a new campaign with the tagline "Milk Life".
The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has been credited with greatly increasing milk sales in California, although not necessarily nationwide.
Got Milk? is one of the most famous commodity brands and influential campaigns in advertising history. Stars including Steven Tyler, Hanson, Alex Trebek, David Beckham, Martha Stewart, Dennis Rodman, Susan Sarandon and Britney Spears who wore their milk mustaches as part of the campaign.
This campaign is a movie tie-in with Lara Croft Tomb Raider: The Cradle of Life (2003) with Angelina as "Lara Croft".