A new campaign is out now and an update on the perfume. This means that there will probably be new commercials as well!
Mon Guerlain, launched in the spring of 2017, is Guerlain’s tribute to contemporary wome “with a strong, free and sensual femininity, as inspired by Angelina Jolie”. Its new flanker Mon Guerlain Florale comes out a year later as a more floral and airy version of the original with additional notes of peony and an enhanced dose of Sambac jasmine.
The opening remains the same, with the signature note of Carla lavender. The heart retains Sambac jasmine in a higher concentration together with additional floral notes of peony and Paradisone molecule. The base includes vanilla with woody notes.
The elegant and timeless bottle design based on the Nuances d’or de Guerlain comes in rose-gold color after the champagne nuance of Mon Guerlain the original. The fragrance is available as a 50 and 100 ml the Eau de Parfum Florale.
Mon Guerlain Florale was launched in 2018. The nose behind this fragrance is Thierry Wasser.
Mon Guerlain has released a new commercial with several new scenes and Angelina looks so beautiful in it, enjoy!
A new beautiful ad for Mon Guerlain – can’t wait to get to see more ads and commercials from this campaign!
Such a beautiful commercial with our beautiful Angelina! I’ve to say that for someone like me who isn’t too interested in beauty commercials, this one spoke more to me than they normally do.
“This new accord invites us to move beyond the divide and ambiguity of masculine and feminine, because it works to reconcile genres” – Delphine Jelk, co-creator of Mon Guerlain
Luxury French beauty house Guerlain has launched Mon Guerlain, a major new feminine fragrance, with actress and film director Angelina Jolie as the face.
The Moodie Davitt Report was the sole travel retail media present at the top-secret launch event held at Guerlain’s Orphin factory in January.
Mon Guerlain, available in 15ml (travel retail-exclusive), 30ml, 50ml and 100ml, will be launched worldwide (including travel retail) on 1 March.
Speaking at the launch event, Guerlain President & CEO Laurent Boillot underlined the house’s global ambitions for the fragrance. He said that the company has an international vision for the launch and is targeting “full expansion of the globe”. Without divulging numbers, Boillot revealed that Guerlain had “never invested so much in a fragrance launch”.
“We are going to speak to so many consumers in the world who don’t even know who we are,” said Boillot.
Mon Guerlain, referred to as code name ‘G17’ during development, is said to represent a portrait of women today and “accomplished femininity”. The perfume is described by Guerlain as “an invisible tattoo on skin”.
Guerlain wrote on their Instagram page last week:
Guerlain is happy with the new partnership, last week, the beauty brand’s Instagram has published the new photo. On this black and white snap, we can see the silhouette of Angelina, other details of new beauty project Mon Guerlain by Guerlain is keeping under wraps.